Who We Are
At Revela, we build best-in-class AI products for the planet’s most ambitious startups. From San Francisco to Abu Dhabi, our customers serve a variety of industries, including financial services, product design, cyber security, and marketing. We specialise in building applied AI solutions, from the simplest ML models to full-scale LLMs and everything in between. We foster a collaborative and innovative environment where talent thrives and pushes the boundaries of what's possible.
We’ve grown rapidly over the past two years and are now entering a new chapter. Our ambition is to scale Revela from a $2M business to $10M+ over the next 18-24 months. We got to where we are today through a mix of in-person networking, referrals and cold outreach, primarily driven by Revela’s CEO. We’re now hitting the limit of how much business our founding team can bring in on their own. To get to the next level, we need a seasoned sales professional who doesn’t just “do sales” - we need someone who can help build a repeatable growth engine.
Why This Role Matters
This is one of the most commercially important hires we will make. It’s our first internal sales hire outside of the CEO and will influence our revenue engine for years to come.
Revela’s growth has been driven by relationships, reputation, and founder-led selling. That got us here. To reach the next stage, we need a sales leader who can:
- Learn fast while working directly with the CEO
- Make an immediate impact on our sales pipeline
- Turn event and relationship-driven selling into a scalable system
- Establish new acquisition channels
- Expand our footprint beyond San Francisco and Canada
- Help build the foundations of a future sales organisation
This role starts as player-coach, with a heavy focus on prospecting and closing, and evolves into a sales leadership role as revenues scale and team hiring begins. You are not inheriting a team. You are building the function.
What You’ll Be Doing
1. Closing New Business (Primary Focus Early On)
You’ll work side-by-side with the CEO to bring in high-quality clients and drive revenue growth. This includes:
- Prospecting and developing relationships with tech founders
- Owning the full sales cycle from discovery to close
- Learning from our CTO and VP of Engineering to understand what makes customers tick
- Qualifying opportunities to ensure a strong delivery fit
- Closing deals that set our engineering team up for success, not chaos
- Travelling to San Francisco frequently to build in-person relationships and maintain a strong presence in the ecosystem
Your job is not just to sell - it’s to sell the right work.
2. Expanding and Systematising Our Event-Based Strategy
Revela has had strong success through in-person events and founder ecosystems, primarily focused on the San Francisco tech community. You’ll turn this into a structured, repeatable motion. You will:
- Identify and attend high-leverage conferences, founder gatherings, and tech ecosystem events
- Build pre-event outreach and post-event follow-up systems
- Work with our events team to curate intimate Revela-sponsored events
- Turn warm networks into a predictable pipeline
- Help position Revela as the go-to AI partner for early-stage tech founders
Founder interactions should feel organic. You’ll draw their attention through insightful conversation instead of high-pressure sales.
3. Establishing New Sales Channels
We cannot rely on a single motion. You’ll build diversified acquisition channels. This includes:
- Outbound founder-led outreach programs
- Expanding our partnerships and ecosystem relationships
- Strategic referral networks
- Exploring thought leadership and community-driven pipeline sources
- Expansion into other tech hubs such as Seattle, LA, and New York
You’ll experiment, measure, and double down on what works.
4. Owning the Sales Tech Stack & Process
As we scale, intuition must turn into infrastructure. You will:
- Own and evolve our CRM and sales tooling
- Define pipeline stages, forecasting, and reporting
- Implement sales hygiene and process discipline
- Create visibility into pipeline health, close rates, and deal cycles
You are responsible for making sales performance measurable and predictable.
5. Building the Future Sales Team
As revenues grow, your focus will gradually shift from pure closing to leadership. You will:
- Help define the structure of the future sales team
- Participate in hiring early sales team members
- Mentor and develop new sellers
- Transition from “primary closer” to “sales leader” over time
You’re building a function that outlasts you.
What Success Looks Like
You know you’re winning in this role when:
- The CEO is no longer the bottleneck for sales growth
- Revela consistently closes larger and more strategic engagements
- Our pipeline becomes more predictable and diversified
- We expand our presence with strong founder relationships
- Sales operations mature through improved forecasting and stronger processes
- Revela stays on track to reach $10M+ revenue
These form the foundation of the Key Performance Indicators (KPI) to be agreed with you.
Compensation
We believe in rewarding impact, not just titles.
Base Salary: $85,000 gross per annum
Variable Compensation: Target $65,000 (at 100% achievement)
Total OTE: $150,000
Commission Structure:
- Annual Target: $1,000,000 ARR
- Commission Rates: 6.5% of annual contract value
- Renewals: 3% on expansion ARR only
- Accelerator: 140% rate for achievement above 100% (uncapped)
- Threshold: 40% quarterly minimum for commission eligibility
- Payment: Quarterly (month following quarter end).
Compensation Includes:
- Eligibility for the company-wide performance bonus, aligned with revenue and team success
- Eligibility for company-wide Employee Stock Ownership Plan (ESOP), once the details are finalized (rollout by end of Q2 2026)
Note: All dollar figures are in CAD.
Chain of Collaboration
You will report directly to the CEO and work closely with the CTO and VP of Engineering to ensure strong alignment between sales and delivery. As the sales team grows, future sales hires may report to you.
Why Revela Is a Great Place to Work
We’re not a giant bureaucracy. We’re not a chaotic startup. We’re something better: a company that genuinely cares about its people and is committed to building a place where good people do meaningful, challenging work together.
Here’s what you can expect:
- A people-first culture: We assume good intent, communicate openly, and support each other.
- Learning & growth: We invest in skill development, courses, conferences, internal knowledge-sharing, and expect our leaders to lead by example.
- No egos, no office politics: Just real people who want to build great things.
- A chance to help shape a company: You’ll influence brand, culture, hiring, and how Revela presents itself to the world.
Who You Are
You’ll thrive here if you’re:
- A builder, not just an operator
- Fiercely independent and motivated
- Energised by early-stage growth and ambiguity
- Able to balance short-term revenue needs with long term growth goals
- Comfortable with technical leader-to-leader style conversations
- Accountable for outcomes, not just activity
- Bullish about AI’s potential, yet pragmatic about its limitations
You believe great sales in technical services are about trust, clarity, and alignment, not pressure tactics.
Must-Have Experience
- Experience selling in the tech industry, ideally in services or consulting
- Track record selling to tech founders / CEOs / CTOs
- Demonstrated experience helping grow a sales function from ~$2M to $10M+
- Comfortable with frequent travel
Bonus Experience
- Experience working with bootstrapped to Series A startups
- Genuine experience selling AI products or services (not just talking about it in sales decks)
- Existing startup network in San Francisco and/or Seattle
- Technical background (engineering, product, AI/ML)
- Former founder
If This Sounds Like You… Let’s Talk.
Tell us who you are, what you care about, and why this role speaks to you.
We’d love to meet you.
Submit your resume and cover letter to apply+head-of-sales@revela.io
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